4 Powerful Techniques to Motivate Customers to Purchase
What gives working life and vitality? Yes, sales. Without sales, our business will dry up and die. On the other hand, healthy growth in sales means an increase in profits. Yes, we business owners spend a lot of time observing growth signs and planning to make it happen. Here are 4 sure ways to convince customers to pay money before leaving your workplace.
1. Torture their feelings
When was the last time you bought a candy piece? Exactly what makes us waste good money on something that lasts less than five minutes? Yes, it's the sense of satisfaction we feel after we ate sweet bites.
Everything consumers buy for one purpose... To satisfy some of the emotional feelings they're looking for. Can't believe it? Why buy cars? Security, to show off, personal satisfaction? Sure, we all want to look good and know we'll be able to get where we go safely.
Take advantage of your customers' emotional purchases, and dramatize. Paint images of words that will boost the gentle feelings that come with the purchase you're trying to get them to do.
2. Scare the heck out of them
What will your customers lose if they don't buy your product? No, we don't always have to stick to the beautiful images that leave us all warm and mysterious. Fear is effective for motivation or pleasure... Sometimes bigger.
Do you have fire alarms installed in your home? The dramatic mental image of waking up at night and not being able to save your child is not beautiful at all but is more likely to motivate you to invest in a fire alarm system than any beautiful image at all.
Feel free to use a little negative effect if your product requires it. Many people fear what they can lose more than they are excited about what they can earn.
3. Keep buying a simple “yes” or “no” option
Are you planning a special sale? Be careful to promote only one type of every type of product at a time. Decisions can make your purchase more complicated and cost you sales. Yes, a buyer who can't make a mental decision often leaves without taking anything with him... That's money out of your pocket!
Do you have many related items you want to offer? Combine it into one package and watch your earnings go up dramatically!
4. Make it easy to purchase
Several years ago, I found myself spending lunch hours in a long line at a nearby fast food restaurant. After waiting patiently for more than 30 minutes, I submitted my application only to discover that they did not accept debit cards. Now, there is no sense of frustration quite like spending the best part of lunchtime waiting in line with a noisy stomach, only to be denied.
Your customers want to be able to pay in whatever way they choose when going to the cash register. If you want to attract most customers, make sure they can pay using their preferred method.