5 ways to create content to drive traffic to your website
There are many ways to promote your online business. However, the difference between online marketing and offline marketing is profound.
Although advertising can be very effective offline, it's not nearly as effective online. The reason is that most people browse the Internet for information. They don't usually care about advertising unless the product or service in question can solve their problems.
There are five strategies you can implement in your business that will not only create a content strategy for you, but also a highly effective marketing strategy. This strategy will only take a few hours of your time every week.
1. Articles
For those who have read my work, you know that articles not only describe you as an expert, but are also a way to create high-quality content for your site, and search engines like content.
If you don't like writing or don't write it, you can find high-quality articles to post on your site. The bigger your site, the more likely you are to be found in search engines.
Here are some article guides you can use:
http://www.ezinearticles.com
http://www.isnare.com
http://www.goarticles.com
2. Blogs/RSS
Blogging is another way to create content for your website and using RSS, you can easily distribute your content.
Most don't really understand what RSS is, or how it can be used more effectively to drive traffic to their sites.
Basically, RSS is a very search engine-friendly form of code. Using RSS feeds, which you can add to your website or blog, you can create content that updates itself. Because of this self-update, search engines will often run your site, raising your ratings.
Once you've created your blog and added many entries, you need a "ping" to list them. Here are two tools you can use:
http://www.pingoat.com
http://www.pingomatic.com
3. Press releases
Press releases are news about your business. Press releases are also an excellent way to get high rankings for your site because you can create content-rich press releases and send them to press release guides. Many of these guides are high-traffic.
Here are many websites that accept press releases:
https://www.free-press-release.com
https://www.prbase.com
https://www.click2newsites.com/
https://www.prweb.com
4. Search engine optimization
https://www.prweb.comyour site for search engines means creating keyword-rich content, sharing links with other sites, and sending your site to guides, creating background links that point to your site.
You can use tools like Web CEO, https://www.webceo.com, to help you improve your pages.
Although submitting search engines is often unnecessary, since most search engines will move to your site from another site, you still need at least one link indicating your location until your site is spidered.
Send your site to Alexa, https://www.alexa.com. Not only will you make sure your site is exposed to the spider, but you will also be able to compare your site to other sites, as well as get statistics about traffic to your site.
5. E-Books and Free Reports
By writing and giving free e-books and reports, you give visitors an incentive to visit your website.
You can also send your e-books and reports to e-book guides for free.
https://www.ebookdirectory.com
https://www.ebookpalace.com
https://www.ebookjungle.com/
https://www.ebooksnbytes.com/
If you make your e-book brandable, meaning others can place their links within your e-book, your e-book becomes viral. You give others an incentive to share your e-book and post it online.
Once you have implemented these content strategies on your site, add streams of revenue to your sites such as Adsense and Virtual Portals. These sites will allow you to monetize your site.
https://www.google.com/ads/
Although ads, such as pay-per-click, can be effective in promoting your website, they can quickly become expensive. By focusing on creating high-quality content for the website, and then promoting this content, you can continue to increase traffic to your website for years to come.