Ways to make money on Instagram
Tips for earning income on Instagram.
How influencers create income from Instagram
With 500 million daily active users and about 1 billion monthly users, Instagram can be a great way to generate income. "Influencers", savvy social media users who have the potential to inspire and motivate their large audience of followers, can generate income on Instagram in several key ways, from paid partnerships to promoting products or services.
Natalia Cyanova, who posts on Instagram on @natashas_baking and has written "Sourdough Baking with Kids: The Science Behind Bread Loaves with Your Family", offers some tips on ways to make money on Instagram.
Be influential.
Establishing yourself as an influencer is a way to attract brands that may expand opportunities such as affiliate relationships or sponsored posts. However, it is easier to say to become an influencer than to do. To get started, you must find your niche, discover your content strategy, post persuasive photos and comments constantly, and interact with followers.
In short, Instagram users should see that you are the real deal. "The content and information you share on Instagram should be helpful, which is great if you can support it with your own results," says Canova. She regularly publishes baking tips and lessons with photos that drive followers to her website and book. It also works with brands in its sponsored publications.
Create sponsored jobs.
One way to make money on Instagram is to create branded sponsored posts. Here's how it works in general: The company pays an Instagram user, preferably influential with a large number of other users, to create posts that highlight or promote the brand.
"From my experience, the more followers I gain, the more attention I get from companies within the industry," says Canova.
When creating sponsored posts, Cyanova says it's important to know your value. When negotiating terms and prices, consider the terms of compensation, whether you will receive advance payments for supplies and whether you will receive a product in exchange or monetary compensation. "Sometimes it is appropriate to accept certain products as compensation for cooperation, but it is important to remember that being an influencer is a business, requiring normal compensation," she says. When it comes to how much you can earn, Cyanova says it's hard to determine because it depends on a wide range of factors such as the size of your follow-up and your level of engagement.
Sponsorship of affiliated relationships.
Another way to make money on Instagram is through affiliate relationships. With affiliate marketing, you share links to certain products with your users and receive a commission for each user who makes a purchase after following this link.
Canova says affiliate relationships can become a more stable source of income if you constantly promote a product, but says "it depends on how much effort and attention you devote to it."
Through links, it's important to stay true to your personal brand and make sure that what you post offers value to your followers, while honoring the relationship you have with the brands you work with. Stoyanova puts it this way: "You have to appreciate these partner relationships once you build them, and it's important to offer value with your content."
Promote your products or services.
Instagram is a great place to highlight your products or services as well. The platform's visual nature gives way to the promotion of a range of goods and services.
"For me personally, it plays a big role in promoting my baking courses and cookbook," says Canova. "This platform helps me to speak directly to those interested in this specific topic/theme as well as to the development of my people."
Put the time in.
As you consider ways to make money on Instagram, make sure you have plenty of time to allocate to the platform. Many influencers recommend thinking about it as a full-time job.
"It's a full-time job and more," says Canova. "Content was created seven days a week. I interact with my followers every day several hours a day, answer their questions and help them improve the baking results. "
Create the right key performance indicators.
It's important to identify some targets related to metrics - or key performance indicators - that will help you measure your success.
For example, Cyanova focuses on engagement and says that gaining a certain number of followers is not one of its objectives.
"It's not the Korean performance index that I measure my success against," says Canova. "I think it's important to be helpful to a few thousand people rather than having hundreds of thousands of followers browsing your business. I think public access and participation are more important. These factors dictate where you are and how you grow. Determine whether your publications are the correct ones recommended for users dealing with similar publications and topics. "
Enjoy the trip.
Making money on Instagram takes a lot of hard work, but it's also a way to spend your hours doing something you love. As you consider different ways to make money on Instagram, make sure you stay true to yourself, your personal brand, and your business. This will go a long way to giving you the motivation to record the long hours required by the job.
"It's important to remember that nothing lasts forever," she says. "Social media and Instagram are constantly changing. Trends and algorithms change very quickly. If you are ready to devote all your time and effort to social media, you should follow all directions and keep technical updates. Be creative and consistent, and you will have a good chance to make a good living from Instagram. "